Peter Lavers teams up with WCL

Peter retains his Customer Futures responsibilities, as the two are wholly complementary.

 

WCL’s Customer Management Practice helps companies improve the value they deliver to customers while making more profit (or at lower cost in NFP organisations), by enabling them to improve their critical business competence of managing customers, an area in which great opportunities still exist in today’s multi-channel environment and in tough markets where ‘good’ customers are hard to find and keep.

 

Customer Futures members will be able to participate in and benefit from WCL’s research initiatives in customer management.

 

WCL (www.w-c-l.com) is a dynamic consultancy specialising in helping public and private sector organisations through complex change. It helps its clients to develop and sustain higher performance in their organisations, drive improvements through the delivery chain, improve customer focus, and manage the implementation of transformation programmes. WCL was ranked 12^th in the 2006 Sunday Times Fast Track 100 Companies list and 3^rd in the 2008 Real Business “Hot 100 Business. The Customer Management Practice will help continue this growth story.

 

Professor Merlin Stone, WCL’s Research Director and responsible for the customer management practice, says “It’s great to have Peter with us. He and I have worked on many customer management projects together, and are looking forward to recreating the success we had.”

 

Kieron White, Managing Director of WCL, welcomes Peter. “Peter has worked with us before as an Associate, and we know how good he is. We’re really pleased that he’s joining us full-time. We are looking forward to developing stronger relationships with Customer Futures Members, as well as with the many other companies that Peter has worked with.”