About Us

Customer Futures is an international "members-only" network of highly personalised and interactive learning groups for executives whose common link is their focus on the design and delivery of a competitive and profitable Customer Experience. 
 
Key to the Customer Futures experience is the Learning Forum.  Each local group consists of 10-15 non-competing businesses, meeting quarterly to address pre-agreed agendas based upon the researched subject priorities of the membership. The Forums feature thought-leading international speakers and local member case-history experiences, and encourage open discussion to deliver learning, insight and experience in the field of Customer Management and Customer Experience Management.

Learning Forums are currently based in the UK, Ireland, Hong Kong, Australia, Canada, South Africa, Spain and the Netherlands. They are coordinated by local market Facilitators, supported by the Customer Futures central team.

Customer Futures is part of the OgilvyOne Worldwide Group (itself part of WPP plc) which has offices in 125 markets around the globe. With members having included American Express, 3M, Cancer Research UK, Microsoft, The Economist and Vodafone, a broad range of experience is guaranteed.

 
Benefits of membership

Learning - Customer Futures in unashamedly a thought-leading knowledge-transfer organisation.  It is dedicated to enhancing its members' knowledge of CEM - both theoretical and practical - to add value to their employers through more effective customer-impacting strategies and programmes. 

Customer Futures' learning aim is to: "Deliver a relevant and memorable Learning Forum that provides an indispensable contribution to members' thinking about Customer Management and the Customer Experience - and the achievement of measurable and profitable improvements in Customer Loyalty ($)".

Many members allocate the (relatively small) fees to their training budget rather than their marketing spend.

Insight - The non-competing aspect of the Forum allows members to see behind the veneer of each other's business.  A typical case-history presentation to a Learning Forum will contain much more insight, real figures and key learnings than would be allowed into the public domain via a conference platform - so much so that members are required to sign a confidentiality agreement before joining.

Extra insights are also derived from the cross-sector constitution of the group, the access that members get to the speakers, the on-line knowledge base and member forums, and participation in specific international member surveys.

The outcome of this insight for the member is better-informed decision making.
 

Experience - Similarly, a Customer Futures member can tap in to the wealth of experience that resides within the central team, the Facilitator, and the other members. 

This happens formally and informally, and can be of huge benefit to a member and their organisation if a pitfall can be avoided because of lessons learned from the mistakes and successes of others.

Membership is by invitation only - please contact us for more information.