Customer Futures

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Customer Futures Perspective: I don’t just want my bank to fight fraud - I want my digital wallet to help too
Monzo Bank's new 'Call Status' feature is a breakthrough. But what else becomes possible if we fight fraud with our digital wallets too?
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The EU's New Digital Gatekeepers, Why Slow Digital Marketing is Like Slow Juicing and RegTech's Quiet Backdoor to Wallet Adoption
Plus: Why Online Advertising Will Get Better by Killing Cookies, Engagement Banking and Is Web3 Loyalty a Buzzword or Breakthrough?
Customer Futures Perspective: It's not about your identity - it's about your *identifiers*
Death to the cookie! Long live the personal tracker! New decentralised identifiers will be more useful, more portable and more private... and won't…
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Customer Futures Stories: AI is clumsy, disrespectful and biased (again), Vitalik Buterin on biometric proof of personhood, and giving…
Plus: The state of the art in digital wallet UX, why loyalty and trust are not the same thing and will "Customering" replace Marketing?
Customer Futures Edge: The Marketing Funnel Funeral
From dusty marketing funnels to dynamic flywheels that attract, engage, and retain superconsumers
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Jamie Smith
Customer Futures Perspective: The biggest identity market is the one you’ve never heard of
Organisation Identity will unlock a massive digital economy shift that few can see right now... but one that will change everything.
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Jamie Smith
Customer Futures Digest: Passing the “gun to the head” test, streaming digital trust and using customer wallets for messaging
Plus: 80% of UK bosses feel 'morally uncomfortable' about data use, Google Play accepts NFTs, and creating a Globally Valid Privacy Notice
Customer Futures Stories: What if browsers are the Next Big Thing, digital obsession is killing customer service and Apple opposes encrypted…
Plus: Who benefits from customer friction, the EU Parliament strikes a deal on European digital identity and Microsoft and OpenAI are sued for $3B over…
Customer Futures
Customer Futures
It's time to reimagine customer relationships.

Customer Futures

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