Absolutely. But they weren't doing it with verifiable credentials or as an open standard, which would mean that it would work across different organisations or with different wallet solutions (or indeed vendors)
Love this take! The shift from display ads to agentic commerce triggers is absolutley huge. Once AI agents can act on advertsing intent, we're talking about collapsing the entire funnel into a single conversational moment. Back in 2019 I tested early voice commerce flows and the friction was insane, but with contextual agents that actually understand purchase intent? Thats a different ballgame entirely.
"The PoC will demonstrate how a mobile ID wallet app can serve as a trusted digital identity channel to authenticate calling customers."
Surely they were doing PoCs on this about 20 years ago?
Absolutely. But they weren't doing it with verifiable credentials or as an open standard, which would mean that it would work across different organisations or with different wallet solutions (or indeed vendors)
Love this take! The shift from display ads to agentic commerce triggers is absolutley huge. Once AI agents can act on advertsing intent, we're talking about collapsing the entire funnel into a single conversational moment. Back in 2019 I tested early voice commerce flows and the friction was insane, but with contextual agents that actually understand purchase intent? Thats a different ballgame entirely.