Kudos on this article Jamie. I think Apple should replace one of your 12 NASCAR stickers. I loved how you refer to the tech titans as "3rd parties"--that cuts them down to size! LOL! And yes, later you call them "Data Majors"...nice!
You correctly point out that when an app/site integrates, say, Facebook Login, Meta, Inc. would be considered by that app/site's lawyers to be a [3rd party] service provider covered under the app/site's TOS and Privacy Policies and thus not something for which the app/site needs to ask permission from the user.
Since we're talking about these kinds of 3rd parties, Shopify should be included. One doesn't immediately think of them because they are more camouflaged as to how they implement login (i.e. by asking for the user's phone number and sending them a code). And now Plaid wants to get into the "3rd party" game too.
You wrote "It's been a wild success. But that's largely because online merchants and digital providers find it easy to make the business case." If the last 20 years of working in Empowerment Tech space has taught me anything, its that in your sentence you could have replaced "largely" with "almost entirely". And going forward, this will remain the case. In other words, providers of Empowerment Tech must be able to make it easy for online merchants and digital providers to make the business case.
Kudos on this article Jamie. I think Apple should replace one of your 12 NASCAR stickers. I loved how you refer to the tech titans as "3rd parties"--that cuts them down to size! LOL! And yes, later you call them "Data Majors"...nice!
You correctly point out that when an app/site integrates, say, Facebook Login, Meta, Inc. would be considered by that app/site's lawyers to be a [3rd party] service provider covered under the app/site's TOS and Privacy Policies and thus not something for which the app/site needs to ask permission from the user.
Since we're talking about these kinds of 3rd parties, Shopify should be included. One doesn't immediately think of them because they are more camouflaged as to how they implement login (i.e. by asking for the user's phone number and sending them a code). And now Plaid wants to get into the "3rd party" game too.
You wrote "It's been a wild success. But that's largely because online merchants and digital providers find it easy to make the business case." If the last 20 years of working in Empowerment Tech space has taught me anything, its that in your sentence you could have replaced "largely" with "almost entirely". And going forward, this will remain the case. In other words, providers of Empowerment Tech must be able to make it easy for online merchants and digital providers to make the business case.
Thanks Paul. Agree. It's about making clear how these 3rd party providers have shifted the very core of the customer digital relationship.