Verifiable data will become a blood supply for the new digital economy - but there's a twist
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Today, data is sluggish. It finds it hard to get off the sofa. It's stuck in databases, stuck in folders, stuck in CRM systems. Because once it leaves a cosy database, it can't be trusted. Who has it? Has it been changed? Did it leave with consent? It's a mess. Our so called 'data economy' is a muddle of API calls between sleepy databases... we don't know what's come from where, or how to handle what's been shared.
Verifiable data will become a blood supply for the new digital economy - but there's a twist
Verifiable data will become a blood supply…
Verifiable data will become a blood supply for the new digital economy - but there's a twist
Today, data is sluggish. It finds it hard to get off the sofa. It's stuck in databases, stuck in folders, stuck in CRM systems. Because once it leaves a cosy database, it can't be trusted. Who has it? Has it been changed? Did it leave with consent? It's a mess. Our so called 'data economy' is a muddle of API calls between sleepy databases... we don't know what's come from where, or how to handle what's been shared.