What is ‘customer engagement' anyway? When the Apple Watch came out, everyone wondered what could be done on these new tiny screens. Clearly not browsing, emails or spreadsheets. The answer wasn’t obvious - and hasn’t been about which type of app. It’s about the *session length*.
What if we design for *less* engagement?
What if we design for *less* engagement?
What if we design for *less* engagement?
What is ‘customer engagement' anyway? When the Apple Watch came out, everyone wondered what could be done on these new tiny screens. Clearly not browsing, emails or spreadsheets. The answer wasn’t obvious - and hasn’t been about which type of app. It’s about the *session length*.