Yes, data helps business leaders make better decisions. Yes, data insights have become a competitive advantage. But why collect so much personal data about customers? Why so much messy surveillance in the race for customer engagement and ‘relevance’?
Why are businesses so thirsty for personal data?
Why are businesses so thirsty for personal…
Why are businesses so thirsty for personal data?
Yes, data helps business leaders make better decisions. Yes, data insights have become a competitive advantage. But why collect so much personal data about customers? Why so much messy surveillance in the race for customer engagement and ‘relevance’?