We have a generation of digital strategists and leaders who have become experts at the existing model, and it's very hard to recognize the opportunity that could be created by a new model which requires an entirely different approach to strategy. I don't think it's a function of bad intentions or lack of intelligence — just an understand…
We have a generation of digital strategists and leaders who have become experts at the existing model, and it's very hard to recognize the opportunity that could be created by a new model which requires an entirely different approach to strategy. I don't think it's a function of bad intentions or lack of intelligence — just an understandable bias toward a paradigm that's been effective for creating success and career growth in the past. If we find a button that dispenses a treat when we push it, we tend to prefer that button until the treats stop. Progress for customer-side tech and data will feel slow until we reach a critical-mass tipping point, and then it will feel very fast (think the rush to e-commerce in the early 2000s). Visionaries will demonstrate the value and FOMO will pull the rest along afterwards.
Agree with ll of this Dan, but it also creates the vulnerability that the new "treat" won't be customer-centric or privacy-enabled. That's where we need paradigms broken in advance.
We have a generation of digital strategists and leaders who have become experts at the existing model, and it's very hard to recognize the opportunity that could be created by a new model which requires an entirely different approach to strategy. I don't think it's a function of bad intentions or lack of intelligence — just an understandable bias toward a paradigm that's been effective for creating success and career growth in the past. If we find a button that dispenses a treat when we push it, we tend to prefer that button until the treats stop. Progress for customer-side tech and data will feel slow until we reach a critical-mass tipping point, and then it will feel very fast (think the rush to e-commerce in the early 2000s). Visionaries will demonstrate the value and FOMO will pull the rest along afterwards.
Agree with ll of this Dan, but it also creates the vulnerability that the new "treat" won't be customer-centric or privacy-enabled. That's where we need paradigms broken in advance.