However, AI needs a customer-centric approach to help individuals collect and organize their data, requirements, and preferences. That needs to be captured and managed so that customers can review, understand, and correct it, not be buried in an only AI-understandable cache. An observation on the travel industry is that it attempts to leverage the online behavior and snippets of your data, etc., you expose when working with existing apps and, for example, using AI to guess your interest based on what you've clicked on an online travel agent website/app.
The average consumer isn’t equipped to understand how to create and manage their personal online profile. So, an entirely different type of solution (likely AI-assisted) must be created to build and manage customer data and act as a highly competent gatekeeper to ensure selective disclosure of data, safeguarding the privacy and security of the customers.
It is going to be interesting to see how this plays out.
We as digital customers don't advocate as we should, and the business side just wants to extract value from us however they can
No question.
However, AI needs a customer-centric approach to help individuals collect and organize their data, requirements, and preferences. That needs to be captured and managed so that customers can review, understand, and correct it, not be buried in an only AI-understandable cache. An observation on the travel industry is that it attempts to leverage the online behavior and snippets of your data, etc., you expose when working with existing apps and, for example, using AI to guess your interest based on what you've clicked on an online travel agent website/app.
The average consumer isn’t equipped to understand how to create and manage their personal online profile. So, an entirely different type of solution (likely AI-assisted) must be created to build and manage customer data and act as a highly competent gatekeeper to ensure selective disclosure of data, safeguarding the privacy and security of the customers.
It is going to be interesting to see how this plays out.