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When customer data is cheap enough to waste, we're in Hotel California. But here's the way out...
Cheap enough to waste Whenever a business needs more customer data, they can simply fetch it with an API. Tap up the latest '360 view of the customer…
Jamie Smith
Mar 23
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When customer data is cheap enough to waste, we're in Hotel California. But here's the way out...
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'Real fakes' and 'fake reals': We're going to need a new way to trust online
Recently I came across a very short Tiktok video (posted on LinkedIn). It shows a clip of how a real-time AI filter can completely change how you look…
Jamie Smith
Mar 3
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'Real fakes' and 'fake reals': We're going to need a new way to trust online
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February 2023
Most organisations have been designed ‘inside-out’... here's the $BN opp you are missing
Businesses only really care about themselves. They focus on what they can build and offer. Their strengths. Their most profitable processes. Their USPs…
Jamie Smith
Feb 27
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Most organisations have been designed ‘inside-out’... here's the $BN opp you are missing
www.customerfutures.com
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It’s time for a new breed of super-app
Today’s super-apps like Alipay, Grab and Gojek are amazing platforms. They are super-platforms. They can add all sorts of additional services - adjacent…
Jamie Smith
Feb 23
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It’s time for a new breed of super-app
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The winners of the digital future? It's all about Web7...
I’m kidding of course. But here’s a prediction about how ‘Web5’ wallets and credentials are going to shake out. The arrival of Web5 For those that…
Jamie Smith
Feb 21
1
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The winners of the digital future? It's all about Web7...
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The 'right to be forgotten' really does exist... but it’s not the customer’s
What happens today when you forget your username or password? You are taken through some reset steps, maybe given a temporary password. But where does…
Jamie Smith
Feb 17
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The 'right to be forgotten' really does exist... but it’s not the customer’s
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Verifiable data will become a blood supply for the new digital economy - but there's a twist
Today, data is sluggish. It finds it hard to get off the sofa. It's stuck in databases, stuck in folders, stuck in CRM systems. Because once it leaves a…
Jamie Smith
Feb 8
2
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Verifiable data will become a blood supply for the new digital economy - but there's a twist
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New digital customer tools will have a huge problem. Here's why...
The last mile Internet providers often talk about the ‘last mile’ problem: how to get cable into every household. They can easily fit a shiny connected…
Jamie Smith
Feb 3
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New digital customer tools will have a huge problem. Here's why...
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January 2023
Customers are data exhausts.. but here’s what’s coming
Businesses collect lots of customer data to inform marketing, product and operations. Data from apps, engagement channels and products themselves. And…
Jamie Smith
Jan 24
1
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Customers are data exhausts.. but here’s what’s coming
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Average Jo doesn’t exist… it’s time for mass personalisation
Who is Average Jo? “The only normal people you know, you don’t know very well”. Perhaps ‘normal’ never existed, and we accept that we’re all different…
Jamie Smith
Jan 23
1
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Average Jo doesn’t exist… it’s time for mass personalisation
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What if we design for *less* engagement?
What is ‘customer engagement' anyway? When the Apple Watch came out, everyone wondered what could be done on these new tiny screens. Clearly not…
Jamie Smith
Jan 16
1
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What if we design for *less* engagement?
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Why washing machines and digital customer tools free us up to focus on what matters
Home appliances freed us up When the washing machine arrived in our homes in the 1950s, it represented a dawn of modern luxury. But it also had a huge…
Jamie Smith
Jan 14
1
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Why washing machines and digital customer tools free us up to focus on what matters
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