Customer Futures

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The Customer Futures Five: Finding the winner in Personal AI
Plus: The data economy is not a zero-sum game and the real reason Apple is taking over banking
Customer Futures Stories: Google reimagines search, hacking your voice and privacy on the chopping block
Plus: You won't need to read T&Cs, why digital wallets will be 'more than money' and can we trust AI
Customer Futures Stories: GDPR's crisis point, the future of (fintech) trust and why login is so broken
Plus: The screenless Personal AI, banking's consent fatigue and Apple's planned AI-Powered Health Coach
Customer Futures Stories: Utah's porn problem, paying with your palm and surveillance in the EU
Plus: Advertising coming to ChatGPT, training your Personal Digital Agent and Apple shifting the entire Personal AI landscape
Customer Futures Perspective: I have bad news... your Personal AI isn't really Personal
It's time to start asking a new set of questions about Personal AI. And looking at how it all fits into the emerging 'Customer Stack'.
Customer Futures Stories: The Enshittification of Amazon, connecting AI to my bank account and Zuck's AI agents
Plus: ChatGPT on privacy, JP Morgan on digital ID, and hacking the operating system of human civilisation
April 2023
Customer Futures Perspective: what if we design for customer friction?
When we automate away everything, what’s left? It’s time to redefine customer engagement
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Customer Futures Stories: What's in a digital wallet, the Great AI divide and spying on kids
Plus: Getting intimate with computers, a new fake reality and the advertising data crisis
Customer Futures Perspective: welcome to the Zoom call... now please prove it's you
AI is going to unravel digital trust for us all. Maybe digital wallets will help us navigate the future chaos.
Customer Futures Stories: AI Agents, Starbucks NFTs and Toxic Ad Models
Plus: LinkedIn identities, Private AI and a model for 'Zero Trust'
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Jamie Smith
Customer Futures Perspective: the 5th Channel
Digital wallets will be a new '5th channel' for engaging people. And it will be *customers themselves* that redefine customer engagement.
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Jamie Smith
Customer Futures: Stories This Week
Hi everyone, thanks for coming back to the Customer Futures Newsletter. Each week I unpack the fundamental shifts around digital customer relationships…
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Jamie Smith
© 2023 Jamie Smith
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