Companies are being disintermediated by 3rd parties - and it's time to fix it.
Welcome to Customer Futures. If you are enjoying these posts about the future of the digital economy and our digital customer relationships, why not…
Our digital customer relationships are broken. Here's why...
It's broken, it impacts everyone, yet no-one has been able to put their finger on why...
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Are we accounting for all the costs of collecting customer data when building rich customer insights?
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Is today's digital transformation all it's cracked up to be?
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It’s not about digital ownership or verifiable data. It’s about what you’ll be able to do…
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Our digital economy is broken, and we need a new approach. It’s time for a new category of customer technology - and the great customer reset.
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Are you listening to your customers, or are you just waiting to speak? To really personalise the customer experience, you need to pay attention to who…
We're moving from a service economy to one of personalised experiences. To succeed we'll need much more digital trust and to really understand the…
By addressing each of the Seven Deadly Sins of Digital Customer Relationships, businesses can completely rethink how they create value and can build…
Collecting customer data has become a competitive advantage and businesses are racing to keep up. But the most valuable, useful and compliant data will…