Customer Futures

Will agentic commerce be the next Amazon?

Plus: What if we don’t just have seamless check-out, but seamless check-in?

Feb 19

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The shift to agentic commerce won't wait for your strategy slides

Trusted Agents is the Situation Room for leaders under pressure

Feb 12

January 2026

Personal Agents will become our default digital customers - but what will they do?

When AI Agents become the beating heart of digital customer engagement, what will it feel like?

Jan 29

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1

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ChatGPT gets ads, but you’ve missed the bigger revenue story

Plus: Google just announced Personal Intelligence, and Empowerment Tech just got into 1st gear

Jan 22

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3

Mum, can we keep the baby (AI) tiger?

Plus: The SSI pitch that worked 2 years ago doesn’t work anymore, and Agentic AI’s Biggest Consumer Moment Is Almost Here

Jan 15

3

I love sushi, but don’t box me into your crappy marketing segment - my Personal Agent doesn't care

Plus: It’s time to wake up and smell the (customer experience) coffee

Jan 8

2

December 2025

The 2025 Customer Futures Wrap Up

Your favourite posts from the last 12 months, and a huge Thank You to the Customer Futures Network

Dec 18, 2025 • Jamie Smith

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LONDON TONIGHT: Customer Futures Christmas Drinks... and the new AI Agents meetup

Why not come along tonight to our annual Christmas drinks event, and check out our new 'Trusted Agents' meet-up in the afternoon

Dec 10, 2025

1

Do you really want things to be hyper-personal…including pricing?

Plus: ChatGPT gets ads, and it’s as problematic as you’d expect... and much more

Dec 4, 2025

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November 2025

18M travellers and counting - the Indian passenger wallet making 75M people smile

Digi Yatra is taking off across India with its seamless traveller app and portable verifiable credentials

Nov 27, 2025

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Customer Futures Christmas Drinks... and a new 'Trusted Agents' meetup - 10th December

Our annual Christmas drinks event, plus a new AI Agent meetup... join us to talk about all things Personal Agents, digital ID and the new customer…

Nov 20, 2025

1

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Plus: It’s time for the Great Customer Reset... and much more

Nov 13, 2025

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