Customer Futures

You are missing what’s coming with AI - and the next step: TRINCO

We’re looking for the taxi driver, but we should be looking for the smartphone

Aug 20

4

1

July 2026

We don’t just have an AI data protection problem - we have an AI intimacy problem

Plus: Your chatbot is building a model of you whether you configure it or not

Jul 30

2

If we drop UK digital ID, how will we know which AI is which?

Plus: Are verifiable credentials now boring?

Jul 23

3

What if we don’t start with digital identity at all?

Digital signatures are a sleeping tiger - and a new adoption path to customer ID

Jul 16

2

1

Is BankID ready - or able - to adjust to what’s coming?

Plus: It’s time for digital trust to be as hyped as AI itself

Jul 2

4

June 2026

Getting your (ID) message right is WAY more important than your (ID) tech

Plus: Your biggest AI challenge isn’t the model - it’s getting personal data into it

Jun 25

3

Data Portability (Part 3): Smart Data means Smart Customers - and a completely new economy

How Data Portability, Personal AI and Digital Wallets are changing who gets paid

Jun 11

2

Google Wallet just got an upgrade - and it's a huge moment for business

Plus: Anthropic’s ‘Zero Trust’ paper points directly to OBO

Jun 3

2

May 2026

The Great (Identity) Convergence

The last era organised around communications... next one will be around identity and trust

May 21

3

1

AI agents are not digital colleagues - and you're not ready for what’s coming

About our predictions for AI Agents, and why your business is not ready. Not really.

May 17

5

April 2026

Let’s not throw the (AI accountability) baby out with the (digital ID) bathwater

Plus: Online age checks will disrupt how ID systems work with the web itself

Apr 30

2

Is Apple about to launch ‘Embedded Identity’?

Plus: Know Your Agent (KYA) is not enough to scale Agentic Commerce - there’s a missing piece

Apr 23

2