Customer Futures

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Cheap enough to waste Whenever a business needs more customer data, they can simply fetch it with an API. Tap up the latest '360 view of the customer…
Jamie Smith
Recently I came across a very short Tiktok video (posted on LinkedIn). It shows a clip of how a real-time AI filter can completely change how you look…
Jamie Smith

February 2023

Businesses only really care about themselves. They focus on what they can build and offer. Their strengths. Their most profitable processes. Their USPs…
Jamie Smith
Today’s super-apps like Alipay, Grab and Gojek are amazing platforms. They are super-platforms. They can add all sorts of additional services - adjacent…
Jamie Smith
2
I’m kidding of course. But here’s a prediction about how ‘Web5’ wallets and credentials are going to shake out. The arrival of Web5 For those that…
Jamie Smith
1
What happens today when you forget your username or password? You are taken through some reset steps, maybe given a temporary password. But where does…
Jamie Smith
Today, data is sluggish. It finds it hard to get off the sofa. It's stuck in databases, stuck in folders, stuck in CRM systems. Because once it leaves a…
Jamie Smith
The last mile Internet providers often talk about the ‘last mile’ problem: how to get cable into every household. They can easily fit a shiny connected…
Jamie Smith

January 2023

Businesses collect lots of customer data to inform marketing, product and operations. Data from apps, engagement channels and products themselves. And…
Jamie Smith
1
Who is Average Jo? “The only normal people you know, you don’t know very well”. Perhaps ‘normal’ never existed, and we accept that we’re all different…
Jamie Smith
What is ‘customer engagement' anyway? When the Apple Watch came out, everyone wondered what could be done on these new tiny screens. Clearly not…
Jamie Smith
Home appliances freed us up When the washing machine arrived in our homes in the 1950s, it represented a dawn of modern luxury. But it also had a huge…
Jamie Smith
© 2023 Jamie Smith
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