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Targeting ads using Real Time Bidding is now illegal, and how will we know which AI is which?
Plus: What if your bank was built for AI Agents, not people, and the hidden privacy risk no one’s talking about
Your AI Assistant Can Now Testify Against You In Court, and ET Must Not 'Phone Home'
Plus: My hotel is going to need a digital ID too, and the end of the dream for self-sovereign identity
📣 An invitation: The Empowerment Tech Sessions 📣
Real experts. Bold ideas. A new series of live events on the future of the digital customer relationship - and every industry being reshaped by it.
The Browser Wars Are Back, and is LinkedIn becoming the ‘Professional’s Wallet’?
Plus: The Battle For Digital Intent, and Google's move to win agent payments
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May 2025

A data portability earthquake is coming - and Empowerment Tech is the fault line (Part 2)
Data Portability was about rights. Now it’s about power, participation - and for those paying attention - profit.
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‘Data portability’ is about regulation… we now need to follow the money to Empowerment (Part 1)
The BigTech players have so far avoided any useful data portability for their users. Is this now an opportunity for Empowerment Tech?
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Jamie Smith
It's not about your digital identity… it's about your *identifiers*
Death to the cookie! Long live the personal tracker! New 'Decentralised Identifiers' are going to be more useful, more portable and more private than…
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Visa's new pathway to Empowerment Tech, and is Google Wallet the next Google Maps?
Plus: Perplexity's browser will track everything users do online, and trust will be carried in your wallet and proven by the people who know you best

April 2025

The invasive digital profile you never agreed to, and winning at AI agents with user experience
Plus: Our blindspots with MCP (it’s early and complicated), and why do we pick the worst digital tool for the job?
The End of Clicks: When AI Agents Become Your Customers (Part 2)
Will your systems be ready when AI Agents come knocking - not with a query, but with intent in hand?
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The End of Clicks: What Happens When AI Agents Become Your Customers (Part 1)
Why the real future of AI isn’t chat - it’s autonomous systems negotiating commerce behind the scenes
'Customer Wallet Present' won't just transform digital banking, it's going to revolutionise the digital economy
How a clever new anti-fraud feature from the UK banks might just completely transform our online interactions
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Jamie Smith
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