Customer Futures
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Are you listening to your customers, or are you just waiting to speak? To really personalise the customer experience, you need to pay attention to who …
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We're moving from a service economy to one of personalised experiences. To succeed we'll need much more digital trust and to really understand the cust…
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By addressing each of the Seven Deadly Sins of Digital Customer Relationships, businesses can completely rethink how they create value and can build tr…
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Collecting customer data has become a competitive advantage and businesses are racing to keep up. But the most valuable, useful and compliant data will…
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Businesses today are creating a myriad of separate, distinct identity solutions. We need to embrace open standards for digital identity that enable new…
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Businesses are gobbling up too much customer data, ruining the customer experience and driving huge overheads. Zero knowledge proofs will shift us from…
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Most customer data collected today is wrong, wasteful, or not compliant. Digital verifiable credentials are a technical and business breakthrough that …
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So-called 'identity providers' are really the ones in control of the customer relationship. We need to break free with new 'digital agents' that help u…
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Most businesses don’t focus on the customer, and it’s lazy - with many now outsourcing the customer relationship. Instead, they need direct digital con…
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The explosion and use of cookies, trackers and device identifiers have become a story of data lust. Without having a trusted customer relationship, it …
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Why organisations are making some fundamental mistakes in how they introduce and manage their digital customer relationships. The specific issues, the …
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What if we take an alternative ‘open-loop’ approach to proving who we are digitally... what becomes possible?
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