Customer Futures

NewTopDiscussion
Our digital economy is broken, and we need a new approach. It’s time for a new category of customer technology - and the great customer reset.
Comment
Share
Are you listening to your customers, or are you just waiting to speak? To really personalise the customer experience, you need to pay attention to who…
Comment
Share
We're moving from a service economy to one of personalised experiences. To succeed we'll need much more digital trust and to really understand the…
Comment
Share
By addressing each of the Seven Deadly Sins of Digital Customer Relationships, businesses can completely rethink how they create value and can build…
Comment
Share
Collecting customer data has become a competitive advantage and businesses are racing to keep up. But the most valuable, useful and compliant data will…
Comment
Share
Businesses today are creating a myriad of separate, distinct identity solutions. We need to embrace open standards for digital identity that enable new…
Comment
Share
Businesses are gobbling up too much customer data, ruining the customer experience and driving huge overheads. Zero knowledge proofs will shift us from…
Comment
Share
Most customer data collected today is wrong, wasteful, or not compliant. Digital verifiable credentials are a technical and business breakthrough that…
Comment
Share
So-called 'identity providers' are really the ones in control of the customer relationship. We need to break free with new 'digital agents' that help us…
Comment
Share
Most businesses don’t focus on the customer, and it’s lazy - with many now outsourcing the customer relationship. Instead, they need direct digital…
Comment
Share
The explosion and use of cookies, trackers and device identifiers have become a story of data lust. Without having a trusted customer relationship, it…
Comment1
Share
Why organisations are making some fundamental mistakes in how they introduce and manage their digital customer relationships. The specific issues, the…
Comment
Share
© 2022 Jamie Smith
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing