Sitemap - 2024 - Customer Futures

The Customer Futures 2024 wrap up

The unexpected opportunity with AI agents - designing for customer friction

2024 has been about survival… so what’s next, and the digital wallet wars will not be over wallets

An invitation: Customer Futures Christmas Drinks - Wednesday 11th December

‘A-Commerce’ will be the biggest disruption since the web, and Digital Wallets are the new accounts

Will someone be watching every time you share your personal data, and from Know Your Customer (KYC) to Know Your AI Agent (KYA)

Does Empowerment Tech mean ‘Post Web’, and what happens when my Personal AI takes over my computer?

An invitation: Customer Futures San Francisco meet-up on 13th November

Why is nobody asking these Big Five Questions about ‘Agent AI’?

Amazon is ‘doubling down’ on digital ID credentials, and maybe Worldcoin is on the right track

Death to the super-app… long live the ‘ultra-app’

It’s time to start asking for facts ABOUT identity data, rather than FOR identity data

OpenAI’s agent demo could break local businesses, and the 'right to be forgotten' really does exist... but it’s not the customer’s

Will enterprises pay $2 per AI agent conversation, and Gartner's 500M users of digital ID wallets by 2026

Customer Futures Digest

An invitation: Customer Futures London meet-up on 18th September

Personhood Credentials can restore privacy, the quiet progress of age estimation, and giving Decentralised Identity a SLAP

When will Empowerment Tech take off? We first need to Mind the Gaps

Digital wallet lipstick on a pig, consent is dead, and private AI happens when you start with developers

Mind blowing AI agents, Apple opens up NFC, and making sense of the eIDAS2 Implementing Acts

eIDAS2 is a €Bn opportunity staring us in the face - but most people can't see it

Web3 and Decentralised Identity have lots in common - but it's not what you think

Bad with money or just with the wrong bank, and the UK’s new Smart Data Bill could be very smart indeed

Paying for verifiable credentials using Stripe, and what if Digital ID was as easy as tap-and-go?

The web’s huge mistake: handing over the digital customer relationship

Plaid’s ‘Layer’ feature is a step towards Empowerment Tech, and Fraud teams are burning out - it’s time for customers to help

Gen AI companions and the fight for the primary interface, the Road to Privacy in Personal AI, and tokens are the future of everything

EIW is the new identity conference you need to be tracking, and Apple is playing the long game on digital trust

Did Visa just change the identity game with a 'Flexible Credential'?

It’s time to put the ‘R’ back into CRM

TikTok could become the world’s largest Empowerment Tech player, and Apple's AI models are the real privacy move we’ve been waiting for

An invitation: Customer Futures meet-ups in London and Berlin

AI will be in a bind without Empowerment Tech

What do the world's largest organisations think about decentralised identity?

A personal AI flop, giving Empowerment Tech to kids, and Apple opens up NFC

There are two huge gaps in the digital economy... and no-one is talking about it

75% of advertising is wasted, and who is going to dominate in identity wallets?

Saving Steven Bartlett’s passwords, From LLMs to 'SLMs', and a(nother) Masterclass in Personalisation

The five big things that Web3 is missing, and how Empowerment Tech will make our lives better

Your Personal Agent is going to augment and automate your life... but what happens when it becomes autonomous?

Here's the mistake you're making with customer engagement: offering one-way trains, not digital cars

From digital wallets and data stores, to sovereign agents and personal AI... what does Empowerment Tech really mean?

“Ripping” IDs Should Go the Way of CDs, Klarna's AI Assistant and the Future of Loyalty

Data portability is about compliance… we need to follow the money to empowerment

A Priceless Pass from Mastercard, Google Says Don't Share Confidential Data With Them, and Is This The Year Everyone Gets An AI Agent?

From a guessing game to true personalisation: Empowerment Tech will empower businesses to understand what really matters

Customer Futures Perspective: Personalisation - it's only a matter of time... and of moments

When can I use LinkedIn ID elsewhere, Wasting A Trillion Personal Data Records and Unlocking the True Value of Zero-Party Data

GPT-5 will finally get personal, 212 Billion reasons to get better at digital ID and the shift from Chatbots to Connections

Finding the customer signal in the AI noise