Sitemap - 2025 - Customer Futures
When Nike and Disney disappear, and a new GDPR right for citizens
The OBO problem: who’s really acting on your behalf?
Stop designing CX for customers - start designing it with them
Zuckerberg wants to personalise your digital future - but will it be yours?
The next disruption in CX? It’s the customer themselves
Is WhatsApp the new front door for AI Agents?
The USP for the EU Digital Identity Wallet, and AI Agents are the new users
What if you book a summer holiday that doesn’t exist?
Targeting ads using Real Time Bidding is now illegal, and how will we know which AI is which?
Your AI Assistant Can Now Testify Against You In Court, and ET Must Not 'Phone Home'
📣 An invitation: The Empowerment Tech Sessions 📣
The Browser Wars Are Back, and is LinkedIn becoming the ‘Professional’s Wallet’?
A data portability earthquake is coming - and Empowerment Tech is the fault line (Part 2)
‘Data portability’ is about regulation… we now need to follow the money to Empowerment (Part 1)
It's not about your digital identity… it's about your *identifiers*
Visa's new pathway to Empowerment Tech, and is Google Wallet the next Google Maps?
The invasive digital profile you never agreed to, and winning at AI agents with user experience
The End of Clicks: When AI Agents Become Your Customers (Part 2)
The End of Clicks: What Happens When AI Agents Become Your Customers (Part 1)
Don’t be the ‘dog's arse of software design’, and most digital products are misunderstood
The biggest identity market is the one you’ve never heard of
Is LinkedIn a massive digital ID network hiding in plain sight, and The New (Travel) Agents
The ET Deep Dive: Five big concerns about credential tracking and privacy
When digital identity beautifully collides with payments, and a UK Digital Identity revolution
The disruption they can't see coming: Insurance that works before Things Go Wrong
Get in touch with Customer Futures
NVIDIA just made Empowerment Tech 'local', and when your AI agent starts applying for jobs