Sitemap - 2025 - Customer Futures

It's not about your digital identity… it's about your *identifiers*

Visa's new pathway to Empowerment Tech, and is Google Wallet the next Google Maps?

The invasive digital profile you never agreed to, and winning at AI agents with user experience

The End of Clicks: When AI Agents Become Your Customers (Part 2)

The End of Clicks: What Happens When AI Agents Become Your Customers (Part 1)

'Customer Wallet Present' won't just transform digital banking, it's going to revolutionise the digital economy

Destroying customer trust one small screen at time, and what do verifiable credentials really verify?

Don’t be the ‘dog's arse of software design’, and most digital products are misunderstood

The biggest identity market is the one you’ve never heard of

Maybe your Personal AI needs to forget, and does a government really issue identity, or just endorse it?

Is LinkedIn a massive digital ID network hiding in plain sight, and The New (Travel) Agents

AI talking to humans will be like humans talking to trees, and who benefits from the friction in user journeys?

Being digitally guilty until proven innocent, and GOV.UK’s new digital ID wallet isn’t a wallet - it’s useful

What if the issue with AI isn’t privacy, it’s intimacy, and the asteroid that's about to hit digital advertising

The ET Deep Dive: Five big concerns about credential tracking and privacy

The most important credentials you’ve never heard of, and the unintended risks of handing over our lives to Personal AI

When digital identity beautifully collides with payments, and a UK Digital Identity revolution

The disruption they can't see coming: Insurance that works before Things Go Wrong

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NVIDIA just made Empowerment Tech 'local', and when your AI agent starts applying for jobs

Why AI agents can only be half-trusted... until now